I have tried several high end primers, and low end primers and I will honestly say this is my favorite eye shadow primer. I have several eye shadow pallets from Sephora & loose shadows from here & Sephora and no matter which shadow I am using the pigment is bright, there is NO CREASING, the shadow stays in place for 24hrs+ without any touchup (set with urban decay finishing spray) I love that there's no bleeding of colors when I have a clean defined look, my mixed shadow look is perfect! I will never switch primers as long as this is available!!! However I will never buy from their website as $70.00 USD is way too much!!!